FIAT STRADA
VIRTUAL
CLIENTE
Fiat Chrysler Automobiles
AGENCY
DCode
CATEGORY
WebAR
YEAR
2020
//CONTEXT
STRADA VIRTUAL
WebAR experience that allows the user to customize and drive the new Fiat Strada on any surface, in miniature or in real scale.
STRADA VIRTUAL
What was already a trend became a necessity: selling cars by virtual platforms. And for the launch of the new Fiat Strada 2020, we developed an experience in Augmented Reality where customers can choose the color, resize, place on top of any surface, drive and even choose the proper luggage for your trip.
